Woolworths - More Savings Every Day
Woolworths was continuing on it's path to refresh itself with a more personal approach. The main campaign was designed with a craft approach which also filtered down to the new chevron pricing structure that was introduced.
Woolworths - Bringing Christmas Together
With the massive news that Jamie Oliver was now the new brand ambassador for Woolworths, his introduction to the brand would coincide with Christmas. In true "Jamie" style, we continued our crafted approach to bring Christmas together.
Woolworths - Fresh Inspiration
The client was loving our hand crafted approach. I like to believe that we were a big influence in the resurgence of the 'chalkboard' creative. I designed this series of chalkboard artboards for the Sydney Royal Easter Show Woolworths Fresh Food dome.
Woolworths Fresh Food Dome - Sydney Royal Easter Show 2014
The Woolworths stand was presented with the Gold Award by the Royal Agricultural Society of NSW for the Best Commercial Stand.
Leo Burnett - Woolworths
Out of all the people that worked on the Droga5 Woolworths account, I was the only one "fortunate" enough to be brought over to Leo Burnett. As the overlapping brand custodian for the account, I was relied on heavily to keep the work on track and on brand as we continued to develop and refresh new campaigns.
