Tiger Beer - AIR - INK
Air pollution is a global problem. In Asia, it impacts Tiger Beer every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger had a bold idea: use the problem to fight the problem. Introducing Air-Ink, the first ink made from air pollution. Devices were developed to capture soot from vehicle exhausts. This was turned into safe, high-quality ink. Air-Ink pens and markers were sent to street artists around the world.
AWARDS
1x Cannes Lions Gold (Outdoor)
3x Cannes Lions Finalist (Innovation, Promo & Activation, Direct)
1x D&AD Impact Graphite Pencil (Environmental Sustainability)
1x D&AD Wood Pencil (Innovative Media)
2x Spikes Asia Bronze (Outdoor)
1x AWARD Silver (Integrated Design)
Beazley Product Design of the Year (Design Museum, London)
Part of the Smithsonian Design Museum collection
Edison Award
Time Magazine 100 Best Inventions 2019
1x Cannes Lions Gold (Outdoor)
3x Cannes Lions Finalist (Innovation, Promo & Activation, Direct)
1x D&AD Impact Graphite Pencil (Environmental Sustainability)
1x D&AD Wood Pencil (Innovative Media)
2x Spikes Asia Bronze (Outdoor)
1x AWARD Silver (Integrated Design)
Beazley Product Design of the Year (Design Museum, London)
Part of the Smithsonian Design Museum collection
Edison Award
Time Magazine 100 Best Inventions 2019
Tiger Beer - Beer with Bite
Global Print & Outdoor campaign. Brewed in Singapore, Tiger is an icon of Asia's streets. To celebrate this, we created a visceral campaign that captures the boldness and vibrancy of Tiger. Born on the streets of Singapore, embraced by Asia, and ready for the world.
Tiger Beer - Tiger STREATS
He defied the odds to become the first hawker to receive a Michelin star. And his $2 meal is the cheapest Michelin star experience in the world.
Hawker Chan shows that when it comes to street food, snobbery doesn’t have a seat at the table. To prove this, Tiger and Hawker Chan brought two culinary worlds together – fine dining and street food - to create Tiger STREATS. A one-of-a-kind dining experience that wowed diners in Sydney, New York City, Kuala Lumpur and Auckland.
Tiger Beer - Chinese New Year of the Rooster 2017
Celebrated across 11 countries in Asia, Chinese New Year is the biggest sales time of the year for Tiger Beer. As the number one premium beer in Asia, we designed a key visual that has been used on posters, outdoors, packaging, online websites, special events, and even double storey buses.
Unicef - for every child
We created a little brand book for the Unicef summit in Geneva.
