Telstra Brand Refresh 2023
I was part of the core team that worked on the Telstra brand refresh in collaboration with Maud and DDB. From their initial idea of wanting to use the colour purple to refresh the brand, I was a key voice in saying that Telstra should embrace their heritage colours of blue and orange.
What you see is how the brand refresh was developed and how it has been rolled out from instore through to all forms of media.
